Financial Services Marketing Program

The business of Banking and Broking has changed significantly in the past few years in India. There are over 50,000 branches providing banking and broking services to customers. The focus of activities in these branches is on building effective relationships with customers and enhancing cross selling opportunities.

The Financial Services Marketing Program developed by IMS Proschool - a leading Financial Services education provider in India, is designed to impart the following skills:

i.Gain Skills to compare Financial Products
ii.Understand Customer Need for Financial Products
iii.Understand Customer Decision Making Process While choosing Financial Products
iv.Increasing Cross Selling Opportunities with exisiting customers


Who should do the Financial Services Marketing Program of IMS Proschool?

Candidates with following educational background interested in working for Banks and Securities Trading Institutions based in India:

i.Commerce Graduate looking to specialise in Marketing
ii.Graduates working in Banks and Brokerages
iii.Graduates working in other than Finance Sector and wishing to shift to Financial Services
iv.MBA's Looking for Jobs in Financial Services
IMS Proschool Programs:

You can opt for:

i.Distance Learning Program - Study Material will be provided online.
ii.Classroom Program – Currently available in Mumbai, Pune, Chennai, Bhopal, Trivandrum, Gandhinagar.
At the end to the course the candidates will have to appear for the certification exam.The examination comprises of multiple choice questions which will have to be answered based on a case provided.

Who can appear for the certification exam?

Only those candidates who have successfully completed the Financial Services Marketing Program with IMS Proschool can appear for the certification exam.

When is the examination conducted?

Exams are normally conducted four times in a year (June, Sep, Dec, Mar). Candidates must complete the education i.e. Financial Services Marketing Program and complete the Sales Workshop of IMS Proschool 45 days prior to the examination date for becoming eligible for the final Certification.

How to enrol for IMS Program?

i.Apply online at
ii.Download the Application Form from the website and send the duly filled Application Form to IMS Proschool Pvt Ltd, Maharashtra High School Complex, Principal N.M. Kale Marg, Gokhale Rd, Dadar (W), Mumbai 400 002. Ph 09372895050